Rhino horn, ground into powder, is in strong demand in Vietnam.
Rhino horn powder mixed in drink. (Photo: Justinmott.Photoshelter.com)
It is believed to be a cancer cure and an aphrodisiac for men. Businessmen buy it as a “tribute” to bribe their superiors and “lubricate” business affairs.
Grinding rhino horn to power. (Photo: Justinmott.Photoshelter.com)
Openly advertised in the streets of downtown Hanoi it can be purchased at shops selling traditional medicines at prices approaching $70,000 per kg.
Vietnam. Ad for rhino horn grinding plates. (Photo: Justinmott.Photoshelter.com)
70 % of rhino horn specimens in Vietnam are fake.
First Light Productions 
Like many things, it is a trend. But a deadly one. Rhinos do not have time to wait for people to wake up. The solution is a three fold approach: education, prosecution, and community programs.
I wonder what they will use when all the Rhinos have gone extinct.