The CR Fashion Book has just published an issue that features a chimpanzee posed with ballet dancers.
Carine Roitfeld, the global fashion director of Harper’s Bazaar, the person behind the campaign, is noted for having new “obsessions.
Roitfeld told a fashion writer for New York magazine that her debut issue, a sixteen-page spread titled “The Animal Nursery,” was “a dream come true because I had never held a baby monkey and baby tigers before.” “Hey, if it worked before, it’ll work again!” trumpeted the writer. “Monkeys are Carine’s thing these days.”
You can dress this kind of stuff up with super models and fancy photo shoots but it all boils down to a zero sum game for the animals. There is really no difference between how Ms. Roitfeld used Bently the chimp, and Tony the Truckstop Tiger in his concrete cage in Louisiana,
or Lolita imprisoned in a pen at the Miami Seaquarium,
or the bears they set dogs on in India,
or moon bears in China,
or Larry, the harbour seal at Marineland,
or his compatriots, Baker and Sandy, the sea lions at Marineland who had to be pulled repeatedly from the water and confined in dry cages, in one case for more than two months, to limit further harm to their already damaged eyes because of unhealthy water in their tanks,
or the terrified howler monkey in the Peruvian village of Dos de Mayo, Sauce, offered to tourists as a photo prop to have their picture taken.
In spite of the public’s increased sensitivity and awareness of animal protection issues, There is a long way to go.
As consumers, we make our decisions in dollars by avoiding brands that exploit animals in marketing, such as Harper’s Bazaar/CR Fashion Book, and CareerBuilder.
Shout out: The Jane Goodall Institute of Canada.